We have recently purchased a new Honda First last month and found the whole process to be very easy. We were made to feel like part of a family and that we were individuals not just another sale. We also purchased a Honda Odyssey three years ago and found the process again to be very straight forward. The hidden bonuses are the additional savings that can be had through their partnerships with other businesses in the city. They really do embody the spirit of a family company. Thank you so much!