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Honda takes home the Best Value Brand ranking for the fifth time in six years.

 

Apr. 22, 2016 / PRZen / HAMPTON ROADS, Va. — The Best Value Brand in the annual Brand Image Awards from Kelley Blue Book is once again Honda. The Japanese automaker has been named to the top spot in the value category of the awards for five out of the past six years. These awards are determined by a comprehensive survey of car shoppers to find out what the consensus is in the public’s eye when it comes to perceptions of the automotive industry. All new Honda models can be found at any Hampton Roads Honda Dealer.”This Best Value Brand award from KBB validates the efforts of Honda engineers and our dealers to offer our customers products with high levels of quality, reliability and value,” said Jeff Conrad, senior vice president and general manager of the Honda division, in a press release regarding the Brand Image Awards.

“This year marks the fifth win for Honda for the Best Value Brand in the last six years,” wrote Kelley Blue Book editors. “Not only does Honda have a reputation for stellar reliability and excellent resale values, but all of their models are known for refinement and an impressive list of features as standard equipment. That combination makes Hondas a great value, and it’s no surprise they are among the best-selling in their respective segments.”

Every year the Brand Image Awards are compiled with the help of 12,000 car-shopper surveys collected from buyers actively looking around the United States. The Brand Image Awards seek to provide insights into perceptions about the various automakers selling cars. In addition to the Best Value Brand award, there are also several other honors, including Most Trusted Brand, Best Overall Brand, Best Performance Brand, Best Truck Brand, Best Performance Brands, and Best Styling Brands.

The current Honda lineup includes the Honda Accord, the Honda Civic, the Honda Fit, the Honda HR-V, the Honda CR-V, the Honda Pilot, and the Honda CR-Z. All of these models are currently available at Hampton Road Honda Dealers. Drivers searching for the best value in a new car can call or contact a nearby dealer to find out more about the current Honda lineup, winner of the Best Value Brand Image Award from Kelley Blue Book.

Source: Hampton Roads Honda Dealers
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