Honda CR-V, Fit Among 2016 “Most Popular on Edmunds.com” Award WinnersJan 25th, 2016
SANTA MONICA, California — Honda dominated the 2016 “Most Popular on Edmunds.com” awards with six winners, including the Honda CR-V compact SUV, Honda Civic compact sedan, Honda Fit subcompact car and Honda Odyssey minivan.
“What makes these awards truly unusual is that they’re decided by a comprehensive audience of millions of car shoppers on Edmunds.com,” said Edmunds.com CEO Avi Steinlauf. “Because these accolades are determined by shoppers — and shoppers only — it’s a testament to just how well the winning automakers’ product and marketing efforts have resonated with the public.
Winners were determined by identifying the new models in each vehicle segment with the highest total car-shopper consideration from January 2015 through November 16, 2015.
“Consideration” means, for each vehicle model, the number of monthly unique visitors to the new-car research and inventory pages for that model on Edmunds.com’s desktop site.